Yunjia (Haley) Zhang is a visual anthropologist and filmmaker holding an M.A. in Social and Cultural Anthropology from KU Leuven (2025).
Bridging ethnographic depth with cinematic storytelling, she specializes in decoding complex cultural dynamics—from spiritual tourism to urban gentrification—for both academic inquiry and strategic application.
张蕴佳是一位影像创作者和运用人类学视角理解社会文化的观察者，获得鲁汶大学社会与文化人类学硕士学位。
她致力于将民族志深度与影像叙事相结合，运用人类学的批判视角来理解泰国佛教旅游业和城市士绅化等社会文化现象，并将其应用于学术研究与策略咨询。
Embodied Escape: Meditation & Tourism 具身逃离：冥想与旅游
I conducted an ethnographic study on short-term Chinese visitors at meditation retreats in Chiang Mai, Thailand.
Using social phenomenology and affect theory, I examined how individuals use meditation as an embodied escape from post-pandemic uncertainty, and how digital platforms shape the expectations of "healing."
我对泰国清迈短期禅修的中国访客进行了深入的民族志研究。
运用社会现象学与情感理论，我考察了人们如何将冥想作为应对后疫情时代不确定性的“具身逃离”，以及数字平台如何重塑对“疗愈”的期待。
Narrative & Documentary Reel 叙事与纪实影像混剪
A compilation of my work as a Director and Cinematographer, focusing on the intersection of personal memory and collective history.
导演与摄影作品合集，聚焦个人记忆与集体历史的交汇。
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Jiaxiang Temple (Documentary)
《嘉祥寺》（纪录片）
Selected for Seoul International Senior Film Festival.
入围首尔国际老年电影节。
A study on the tension between religious heritage conservation and the booming temple tourism industry in rural China.探讨中国乡村宗教遗产保护与蓬勃发展的寺庙旅游业之间的张力。
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Pearl (Fiction Short)
《Pearl》（剧情短片）
Selected for International Berlin Short Film Festival (Oscar-qualifying), Every Woman Biennial Festival, etc. Screened at Babylon Berlin Theater and The Bunker Gallery New York.
入围柏林国际短片电影节（奥斯卡资格赛）、Every Woman 双年展等。曾于柏林 Babylon 剧院及纽约 The Bunker 画廊展映。
A personal narrative film about intimacy and loss in a modern metropolis.一部关于现代都市亲密关系与失落的个人叙事短片。
Shanghai Urban Archeo 上海城市考古
Strategic Curation & Cultural IP Development.
As Creative Director, I led the transformation of historical research into viable commercial cultural products. By partnering with the Bund Museum and real estate stakeholders, I curated exhibitions and interactive "City Walks" that successfully bridged academic rigor with public engagement.
The project created a high-value cultural IP that drove foot traffic and brand visibility while fostering community dialogue on urban memory.
策略策展 & 文化IP开发。
作为创意总监，我主导将历史研究转化为可落地的商业文化产品。通过与外滩博物馆及地产利益相关方合作，我策划了展览与互动式“City Walk”，成功搭建了学术严谨性与公众参与之间的桥梁。
该项目打造了高价值的文化IP，在促进关于城市记忆的社区对话的同时，有效提升了人流与品牌曝光度。